General
November 23, 2024

Innovative Customer Engagement for a cyber Incident Response, Crisis and Resiliency company.

By venkat

PREPAREDNESS to handle an cyber attack if it happens NOW is key for every organisation. This is foundational to every Enterprise today. The engagements have to be FUN while learning. Humor can add in a lot of value.

Below are a few strategies which we found very effective over the last 7 years.

  1. Stories
  2. Focused small group workshops
  3. Wide large group workshops
  4. Bootcamps
  5. TabeTop exercises
  6. Regular mailers, Newsletters (Will get boring if sent say every Monday 3 PM)

Customer engagement requires active participation from customers. FlexibleIR creates the channels and content while our users interact by sending emails, engaging with our social media posts, etc.

Positive reinforcement is something we’re all susceptible to. It’s just our brain’s way of ensuring we keep doing the things that bring good vibes. This is where comes our gamification.

In product messaging using pop-ups

Customer engagement programs

FlexibleIR customer Journey map on Miro:

Personalization is one of the most popular engagement strategies, especially for B2B customers. And for good reasons—it makes customers feel like you know them and makes it easy for them to get things done on your app.

Webinars, Worksops and Bootcamps – Online

  • References
  • https://userpilot.com/blog/b2b-customer-engagement-strategies/
  • https://blog.hubspot.com/service/re-engage-your-customers
  • https://www.smartlead.ai/blog/improve-your-b2b-customer-engagement

About The Author

Venkat is founder of FlexibleIR. He brings 20 years of experience in building tools and products at Sun Microsystems, Intel, Novell, HP, Yahoo,Tesco and startups. He has developed test suites and frameworks for post silicon validation of the Xeon processor family (Fuzzing). He has worked deeply on UFS files system at SUN Microsystem. Was a security paranoid at Yahoo.